The Influential Power of Solutions Relevantly Timed to Customer Situations

May 30 2013 Jeff Wilson

Janet and Patrick were a middle income couple caring for her elderly father, now 82 and using a wheelchair full time. They had decided two years ago that because of the progress of his dementia and the complications of a stroke years earlier that it would be safer for him and more affordable for the family to have Janet’s dad move in with them. But caring for someone with complex chronic isn’t cheap and government assistance only goes so far.

The Nature of Situational Influence

May 23 2013 Jeff Wilson

After years of exploring the nature of influence, I firmly believe I am now, and have always been, inconsequential. That being said I also believe, like Galileo did about the sun and earth, that our view of influence is strongly based on the beliefs of those that benefit from it the most. This current self-centered view of influence puts man/woman as the center of the influence universe – a view I do not share and believe to be the exact opposite of the truth; a truth many would consider heresy.

Customer Experience is Influence

May 21 2013 Jeff Wilson

The issue most enterprise companies have is a CX that’s schizophrenic and fractured; at any time delivering a terrible experience to a great experience at each touch point. The resulting dysfunctional customer experience leads to poor influence (possibly even negative influence) and ultimately a crap shoot for customer business.

The Balance of Emotion and Logic in the Customer Experience

May 03 2013 Jeff Wilson

By Jeff Wilson   Whether it’s the decision to buy a vehicle, go on a date or do business with a company, in every instance, every decision we make is governed by both emotion and logic. In fact the proper interaction of the two can lead to better conversions, more leads, better quality of leads […]

The Great Influence Debate – What if Watts and Gladwell are both wrong and both right?

Apr 04 2013 Jeff Wilson

It seems every so often a major debate arises because someone uses some math to redefine an accepted belief. Not a bad thing to happen as long as it is to improve mankind and not just to make a name for yourself. In fact, challenging current beliefs should be a regular occurrence.

This time it is about influence and I must say I’m concerned.